Men's New Arrivals

Discover our latest news for men - clothing and accessories made from natural, organic, or recycled fibers. Here you will find recently added men's clothing, everything from patterned socks to classic Oxford shirts, timeless basics, and T-shirts with prints from one of our creative collaborations.


Seasonal News for Men


In our autumn and winter collections, you will find, among other things, flannel shirts, practical and stylish outerwear - such as our warm puffer jackets and water-repellent windbreakers - as well as knitted caps and lined mittens. Before the spring and summer seasons, we stock up on classic chino shorts, resort shirts, and swim shorts in summery patterns and colors - and much, much more. Whatever you need to update your wardrobe, you'll find it here. We have something for every style preference, occasion, and season.


New Styles in Better Materials


We always use fibers with a lower environmental impact than the industry norm, such as organic cotton and TENCEL™ Lyocell, and have done so since our start back in 2006. The polyester we use (mostly) for our swimwear and outerwear is made of 100% recycled PET bottles, and we also use natural fibers such as hemp, linen, and other recycled fibers such as wool or polyamide. You’ll find a full overview of all our fabrics here.

We’re firm in our belief that fashion can be done differently and more responsibly, i.e. in terms of environmental impact as well as fair working conditions. Read more about our sustainability goals, certificates, and efforts to lower our carbon footprint.

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T-shirt Stockholm Abstract Block Multi ColorT-shirt Stockholm Abstract Block Multi ColorT-shirt Stockholm Abstract Block Multi ColorT-shirt Stockholm Abstract Block Multi ColorT-shirt Stockholm Abstract Block Multi ColorT-shirt Stockholm Abstract Block Multi ColorT-shirt Stockholm Abstract Block Multi Color
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T-shirt Stockholm Abstract Block Multi Color

49.95 EUR

Organic and regenerative cotton

Shirt Marstrand Abstract Block Multi ColorShirt Marstrand Abstract Block Multi ColorShirt Marstrand Abstract Block Multi ColorShirt Marstrand Abstract Block Multi ColorShirt Marstrand Abstract Block Multi ColorShirt Marstrand Abstract Block Multi ColorShirt Marstrand Abstract Block Multi ColorShirt Marstrand Abstract Block Multi Color
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Shirt Marstrand Abstract Block Multi Color

99.95 EUR

LENZING™ ECOVERO™ Viscose

Shirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time Blue
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Shirt Brantevik Dinner Time Blue

99.95 EUR

Organic cotton

Shirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe Blue
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Shirt Brantevik Floral Stripe Blue

99.95 EUR

Organic cotton

Shirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea Green
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Shirt Rute Linen Mediterranea Green

129.95 EUR

Linen

Pants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea Green
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Pants Borrby Linen Mediterranea Green

129.95 EUR

Linen

Shirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea Green
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Shirt Brantevik Wine Cups Mediterranea Green

99.95 EUR

Organic cotton

Swim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares Blue
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Swim Shorts Birka Ocean Squares Blue

79.95 EUR

Recycled Nylon from pre-consumer waste

Shirt Marstrand Medallion ChecksShirt Marstrand Medallion ChecksShirt Marstrand Medallion ChecksShirt Marstrand Medallion ChecksShirt Marstrand Medallion ChecksShirt Marstrand Medallion ChecksShirt Marstrand Medallion ChecksShirt Marstrand Medallion Checks
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Shirt Marstrand Medallion Checks

99.95 EUR

LENZING™ ECOVERO™ Viscose

Swim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi Color
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Swim Shorts Birka Medallion Checks Multi Color

79.95 EUR

Recycled Nylon from pre-consumer waste

Shirt Marstrand Lines & Sticks Fig RedShirt Marstrand Lines & Sticks Fig RedShirt Marstrand Lines & Sticks Fig RedShirt Marstrand Lines & Sticks Fig RedShirt Marstrand Lines & Sticks Fig RedShirt Marstrand Lines & Sticks Fig RedShirt Marstrand Lines & Sticks Fig RedShirt Marstrand Lines & Sticks Fig RedShirt Marstrand Lines & Sticks Fig Red
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Shirt Marstrand Lines & Sticks Fig Red

99.95 EUR

Organic cotton

Swim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig Red
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Swim Shorts Birka Lines & Sticks Fig Red

79.95 EUR

Recycled Nylon from pre-consumer waste

Shirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea Green
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Shirt Marstrand Linen Mediterranea Green

119.95 EUR

Linen

Shorts Sibbarp Linen Mediterranea GreenShorts Sibbarp Linen Mediterranea GreenShorts Sibbarp Linen Mediterranea GreenShorts Sibbarp Linen Mediterranea GreenShorts Sibbarp Linen Mediterranea GreenShorts Sibbarp Linen Mediterranea GreenShorts Sibbarp Linen Mediterranea GreenShorts Sibbarp Linen Mediterranea GreenShorts Sibbarp Linen Mediterranea Green
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Shorts Sibbarp Linen Mediterranea Green

99.95 EUR

Linen

Shirt Marstrand Ocean Squares Oat WhiteShirt Marstrand Ocean Squares Oat WhiteShirt Marstrand Ocean Squares Oat WhiteShirt Marstrand Ocean Squares Oat WhiteShirt Marstrand Ocean Squares Oat WhiteShirt Marstrand Ocean Squares Oat WhiteShirt Marstrand Ocean Squares Oat WhiteShirt Marstrand Ocean Squares Oat White
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Shirt Marstrand Ocean Squares Oat White

99.95 EUR

Organic cotton

Shorts Essingen Ocean Squares Oat WhiteShorts Essingen Ocean Squares Oat WhiteShorts Essingen Ocean Squares Oat WhiteShorts Essingen Ocean Squares Oat WhiteShorts Essingen Ocean Squares Oat WhiteShorts Essingen Ocean Squares Oat WhiteShorts Essingen Ocean Squares Oat WhiteShorts Essingen Ocean Squares Oat White
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Shorts Essingen Ocean Squares Oat White

59.95 EUR

Organic cotton

Shirt Marstrand Ikat Field Multi ColorShirt Marstrand Ikat Field Multi ColorShirt Marstrand Ikat Field Multi ColorShirt Marstrand Ikat Field Multi ColorShirt Marstrand Ikat Field Multi ColorShirt Marstrand Ikat Field Multi ColorShirt Marstrand Ikat Field Multi Color
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Shirt Marstrand Ikat Field Multi Color

99.95 EUR

LENZING™ ECOVERO™ Viscose

Swim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi Color
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Swim Shorts Birka Ikat Field Multi Color

79.95 EUR

Recycled Nylon from pre-consumer waste

Swim Shorts Birka Teal BlueSwim Shorts Birka Teal BlueSwim Shorts Birka Teal BlueSwim Shorts Birka Teal BlueSwim Shorts Birka Teal BlueSwim Shorts Birka Teal Blue
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Swim Shorts Birka Teal Blue

79.95 EUR

Recycled Nylon from pre-consumer waste

Swim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf Blue
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Swim Shorts Birka Paisley Leaf Blue

79.95 EUR

Recycled Nylon from pre-consumer waste

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