Men's New Arrivals

Discover our latest news for men - clothing and accessories made from natural, organic, or recycled fibers. Here you will find recently added men's clothing, everything from patterned socks to classic Oxford shirts, timeless basics, and T-shirts with prints from one of our creative collaborations.


Seasonal News for Men


In our autumn and winter collections, you will find, among other things, flannel shirts, practical and stylish outerwear - such as our warm puffer jackets and water-repellent windbreakers - as well as knitted caps and lined mittens. Before the spring and summer seasons, we stock up on classic chino shorts, resort shirts, and swim shorts in summery patterns and colors - and much, much more. Whatever you need to update your wardrobe, you'll find it here. We have something for every style preference, occasion, and season.


New Styles in Better Materials


We always use fibers with a lower environmental impact than the industry norm, such as organic cotton and TENCEL™ Lyocell, and have done so since our start back in 2006. The polyester we use (mostly) for our swimwear and outerwear is made of 100% recycled PET bottles, and we also use natural fibers such as hemp, linen, and other recycled fibers such as wool or polyamide. You’ll find a full overview of all our fabrics here.

We’re firm in our belief that fashion can be done differently and more responsibly, i.e. in terms of environmental impact as well as fair working conditions. Read more about our sustainability goals, certificates, and efforts to lower our carbon footprint.

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Knitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True Blue
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Knitted Polo Nogersund True Blue

119 USD
T-shirt Stockholm Stripes Insignia BlueT-shirt Stockholm Stripes Insignia BlueT-shirt Stockholm Stripes Insignia BlueT-shirt Stockholm Stripes Insignia Blue
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T-shirt Stockholm Stripes Insignia Blue

49 USD
T-shirt Stockholm Stripes Grenadine RedT-shirt Stockholm Stripes Grenadine RedT-shirt Stockholm Stripes Grenadine RedT-shirt Stockholm Stripes Grenadine Red
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T-shirt Stockholm Stripes Grenadine Red

49 USD
T-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze Purple
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T-shirt Gustavsberg Retro Stripe Haze Purple

59 USD
Shorts Vejle Work Stripe BlueShorts Vejle Work Stripe BlueShorts Vejle Work Stripe BlueShorts Vejle Work Stripe BlueShorts Vejle Work Stripe Blue
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Shorts Vejle Work Stripe Blue

89 USD

Organic cotton

Denim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid Blue
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Denim Pants Frankfurt Tapered Fit Mid Blue

139 USD

Recycled Cotton

T-shirt Gustavsberg Hemp CharcoalT-shirt Gustavsberg Hemp CharcoalT-shirt Gustavsberg Hemp CharcoalT-shirt Gustavsberg Hemp CharcoalT-shirt Gustavsberg Hemp Charcoal
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T-shirt Gustavsberg Hemp Charcoal

59 USD

Organic cotton and Hemp

Knitted Polo Nogersund Vanilla WhiteKnitted Polo Nogersund Vanilla WhiteKnitted Polo Nogersund Vanilla WhiteKnitted Polo Nogersund Vanilla WhiteKnitted Polo Nogersund Vanilla White
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Knitted Polo Nogersund Vanilla White

119 USD

Organic cotton

Shirt Falkvik Waffle Off-WhiteShirt Falkvik Waffle Off-WhiteShirt Falkvik Waffle Off-WhiteShirt Falkvik Waffle Off-WhiteShirt Falkvik Waffle Off-WhiteShirt Falkvik Waffle Off-WhiteShirt Falkvik Waffle Off-White
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Shirt Falkvik Waffle Off-White

89 USD

Organic and Fairtrade cotton

T-shirt Danviken Waffle Phantom BlackT-shirt Danviken Waffle Phantom BlackT-shirt Danviken Waffle Phantom BlackT-shirt Danviken Waffle Phantom BlackT-shirt Danviken Waffle Phantom Black
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T-shirt Danviken Waffle Phantom Black

59 USD

Organic and Fairtrade cotton

T-shirt Danviken Waffle Off-WhiteT-shirt Danviken Waffle Off-WhiteT-shirt Danviken Waffle Off-WhiteT-shirt Danviken Waffle Off-WhiteT-shirt Danviken Waffle Off-WhiteT-shirt Danviken Waffle Off-White
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T-shirt Danviken Waffle Off-White

59 USD

Organic and Fairtrade cotton

T-shirt Stockholm Base WhiteT-shirt Stockholm Base WhiteT-shirt Stockholm Base WhiteT-shirt Stockholm Base WhiteT-shirt Stockholm Base White
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T-shirt Stockholm Base White

35 USD

Organic and regenerative cotton

T-shirt Gustavsberg Hemp Off-WhiteT-shirt Gustavsberg Hemp Off-WhiteT-shirt Gustavsberg Hemp Off-WhiteT-shirt Gustavsberg Hemp Off-White
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T-shirt Gustavsberg Hemp Off-White

59 USD

Organic cotton and Hemp

Shirt Falkvik Waffle Phantom BlackShirt Falkvik Waffle Phantom BlackShirt Falkvik Waffle Phantom BlackShirt Falkvik Waffle Phantom BlackShirt Falkvik Waffle Phantom BlackShirt Falkvik Waffle Phantom Black
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Shirt Falkvik Waffle Phantom Black

89 USD

Organic and Fairtrade cotton

Denim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid Blue
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Denim Pants Hamburg Relaxed Fit Mid Blue

139 USD

Recycled Cotton

Jacket Torhamn Denim Light BlueJacket Torhamn Denim Light BlueJacket Torhamn Denim Light BlueJacket Torhamn Denim Light BlueJacket Torhamn Denim Light BlueJacket Torhamn Denim Light BlueJacket Torhamn Denim Light Blue
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Jacket Torhamn Denim Light Blue

159 USD

Organic and Recycled cotton

Shorts Vejle Work Stripe YellowShorts Vejle Work Stripe YellowShorts Vejle Work Stripe YellowShorts Vejle Work Stripe Yellow
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Shorts Vejle Work Stripe Yellow

89 USD

Organic cotton

Blazer Hornstull Linen EcruBlazer Hornstull Linen EcruBlazer Hornstull Linen EcruBlazer Hornstull Linen EcruBlazer Hornstull Linen EcruBlazer Hornstull Linen Ecru
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Blazer Hornstull Linen Ecru

159 USD

Linen

Pants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea Green
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Pants Borrby Linen Mediterranea Green

159 USD

Linen

Shirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time Blue
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Shirt Brantevik Dinner Time Blue

119 USD

Organic cotton

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