For the last 6 years, we've been working with the non-profit organization One Tree Planted. They give the opportunity to businesses and individuals to financially support their reforestation projects around the world.
In our case, we donate to One Tree Planted every November, during our Plant Friday Campaign. True to our values, we do not want to support Black Friday, which encourages impulsive purchases of things customers often don't need. Instead, we commit to donating part of our income earned during our Plant Friday Campaign to One Tree Planted to support their projects in India.
The planting projects are located mostly in Northern India. There, One Tree Planted's local partners work with local farming communities to plant fruit trees.
Why fruit trees? Like any vegetal being, fruit trees do their natural share in the fight to mitigate climate change by absorbing CO2 from the atmosphere throughout their whole lifetime. But in addition, fruit trees also increase the income of local farming communities and provide food supplies. The trees will also fight pollution, conserve water, and prevent soil erosion because that’s what trees do! The reason why we specifically donate to projects in India is because 90% of our production is done there and we’d like to give something back.
