Dedicated x Bikes

Ever heard of World Bicycle Day? We sure hope so, but if not here’s the scoop. June 3 is a day dedicated to the joy of cycling, known as World Bicycle Day. The goal to this day is to shine a light on the many benefits of cycling, such as its simplicity, its sustainability aspects in terms of emitting zero harmful gasses compared to other means of transport, and its health benefits. Biking is also economically beneficial in comparison to buying and maintaining a car. World Bicycle Day was established by the UN and, in Sweden, arranged by Svensk Cykling (Swedish Cycling). Svensk Cykling is, as quoted from their own website “an umbrella organization with the aim of gathering all of Sweden's cycling organizations under one roof”.

So, what does biking have to do with Dedicated? Well, for starters, we’re all for a vehicle that doesn't pollute the air. We’re also all for a fun, free workout. We often let our passion for nature and outdoor activities show on our collections, in the form of colors, prints, and embroideries. Biking is no exception, and we actually have a lot of garments adorned with bike motifs. Bike enthusiast or not, our bike collection fits anyone who wants to wear a cool T-shirt, comfy sweatshirt, or relaxed hoodie without being obliged to prove their pedaling skills. And if you're not keen on displaying your love for bikes in such an obvious way, go for a pair of boxer briefs or socks in a discrete yet charming bike pattern. 

As if it weren’t enough that bicycles by themselves, as a means of transport, are a more sustainable option in terms of pollution, our entire bike collection is made of organic and Fairtrade-certified cotton.