Our story and mission

We started Dedicated in 2006 because we realized that the available brands claiming to be responsible weren't fashionable in their design, and the fashionable brands did not take responsibility for the environmental impact of their production.

But we knew that fashion could be done differently.
 

We are here to prove that an alternative to conventional fashion is possible

Armed with a knowledgeable team, we’ve created a brand that is thoughtful from start to finish. We only create clothes made with organic, nature-based, or recycled fibers, to show that an alternative to conventional fibers is possible.

We work with suppliers that are certified by reliable and legitimate standards. We only design two collections per year, and respect reasonable production time. We’ll even pack your pieces in packaging made from recycled or certified materials.

By doing this, we try to do our share to raise the bar in the industry. Every brand has a choice, and our choice is to do better than the common industry norm.