Sale & Sustainability

These days it feels like sales are constantly ongoing. In our opinion, there is a better and a worse way to approach sales - for fashion brands and customers alike. Your responsibility as a customer is to make informed decisions on where to spend your money i.e. what brands to support. And as brands, it's our job to get you to choose us.

As a slow fashion brand, we feel it necessary to address the contradictory relationship between sale and sustainability. So, here's our take on sale:

All fashion companies (or any company for that matter) are dependent on a certain level of income to maintain business. That includes us. We need to sell clothes to make clothes. However, we made the early choice to use materials with a lower environmental impact than the industry norm, which makes our products a better choice in terms of environmental impact and resource use.

Adding to the equation is stock: all fashion brands have a stock, some bigger, some smaller. This is caused by several factors, many of which are out of our control, such as inflations and delays. But instead of throwing or destroying these garments, we put them in our outlet, doing our utmost to ensure that they end up in someone’s home, and not in a trash bin.

The last and maybe most unexpected factor is that our outlet also enables more people to discover our brand. Clothes made more sustainably, are more expensive. This has to do with both the quality of the materials and the production itself.  We only source certified fibers which are more expensive, meaning that we buy the products for a higher price. We also produce smaller quantities which cost more. Additionally, we only work with suppliers that share the same values as us, and that are certified by reliable and legit standards, ensuring fair working conditions for all parties. Worth mentioning is that all sale items have already been purchased at regular prices from the suppliers, meaning that we're not in any way impacting our suppliers' margin when we discount products.

Being aware of this price gap, our outlet is a way for people wanting to buy clothes made more sustainably but are unable to because of high prices, to shop from us.

With that being said, we will direct attention to our outlet, mainly to address its existence and to explain why our sale is in fact better than other sales. We won't urge you to shop, but we will encourage you to choose better brands.