Celebrate Midsummer in style

Midsummer is one of the highlights of summer: both when it comes to food, fashion, and fun. Maybe you're planning a grand midsummer party in the countryside or a quiet midsummer lunch in your summer cottage. No matter how or where you celebrate, one thing is certain: prepare for all kinds of weather...

If you've ever celebrated this holiday in Sweden, you know that it can be just as cold on Christmas Eve as on midsummer, but with a little luck, the weather turns out amazing. If you're like us and dress in hopes of warmth and sunshine, one of our floral dresses is perfect. It's just a matter of having a knitted sweater as a backup if the weather changes. We have also prepared the midsummer shop with comfortable jumpsuits and trendy shorts for those of you who know there will be a lot of playtime and dancing.

All our clothes are made of fibers with a lower impact than the industry norm - lower impact in terms of climate footprint and resource use. Read more about our materials here!