Lenzing fibers
TENCEL™ and ECOVERO™ both brand names and trademarks of Lenzing AG. We have used TENCEL™ Lyocell for a couple of years and today, starting with SS25 we’re introducing LENZING™ ECOVERO™ Viscose to our fabric selection, which will partly replace TENCEL™ Lyocell for our woven garments like shirts, dresses, and skirts.
Both fibers are made from wood, which comes from trees that are grown on sustainably managed farms, eliminating the risk of deforestation and protecting the fragile ecosystems of endangered forests. 99% of the wood that Lenzing uses is FSC and PEFC-certified. FSC and PEFC are non-profit, independent organizations working towards a long-term sustainable and viable use of the world’s forests. More than 50% of the wood is from Austrian and other European forests.
Additionally, the Lenzing factory in Austria produces its own renewable energy, with the wood dust left from the manufacturing process. They aim for carbon neutrality. With that in mind, you can find more details about both fibers below.
LENZING™ ECOVERO™ Viscose
LENZING™ ECOVERO™ Viscose is a viscose fiber, which means that it is made by man, from wood. According to Higg MSI (a tool where you compare the environmental impact of different materials), the process that turns the wood into a fiber saves up to 50% water and 50% CO₂ emissions, compared to conventional viscose. The Higg MSI tools in this case assessed the impacts of raw materials to the fiber production gate, to provide these figures.
LENZING™ ECOVERO™ Viscose fibers have also been certified with the EU Ecolabel for textile products, a label that is awarded to products and services meeting high environmental standards throughout their life-cycle: from raw material extraction to production, distribution, and disposal.
Apart from these environmental benefits, our LENZING™ ECOVERO™ Viscose garments are slightly heavier than our former TENCELTM Lyocell version, which gives them a better drape. The fabric is also more adapted to our colorful all-over prints which will make it more durable.
TENCEL™ Lyocell
TENCEL™ Lyocell is also a man-made cellulosic fabric made from wood pulp. This nature-based fiber is similar to viscose, but the transformation process is less chemical and water-intensive. Lenzing has developed a closed-loop system, which reuses 99% of the non-toxic solvent as well as water.
The process from cellulose pulp to fabric
To extract the fiber from the wood, a biodegradable chemical is used, resulting in a viscous cellulose pulp. To convert into long fibers, the mass must be pressed through a large nozzle. Then, the fibers are dried, washed, spun into threads, and lastly woven into a textile material.
Aside from all these benefits, it also has a luxe, silky feel to it, which makes it great for our more casual breezy tops and comfy underwear.